Our Story

Indulgence Cupcakery

Indulgence Cupcakery was founded in 2009 and is family owned and operated premier specialty bakery. After much success in catering weddings, birthdays, showers and corporate functions, they opened the doors to the first storefront located just behind Haddonfield’s very own Hadrosaurus statue, lovingly named “Haddy”, in 2010. Indulgence specializes in made-from-scratch cupcakes created with only the highest-grade ingredients. They take pride in a commitment to tradition, quality, and passion for baking that can be tasted in all of the gourmet treats that leave their shop. Indulgence Cupcakery is an experience not just a destination.

Indulgence Cupcakes are more than just a dessert to satisfy ones sweet tooth; they are a desire for gratification, one bite at a time. Indulgence Cupcakes exceed the ordinary, abounding with lusciously smooth icing over moist, fluffy cake. Don’t let the name fool you: Indulgence Cupcakes are a guiltless two bite treat. The cupcake has never been so proud to take off its wrapper! It’s more than a cupcake, it’s an innovation. Pamper Your Taste buds!

Indulgence is not your average cupcake bakery. Owner, Theresa Hrivnak, has committed herself to her craft through trial and error in order to create ultimate cupcakes that are made with the finest ingredients and baking methods. Theresa is to cupcakes what Mrs. Fields is to cookies. She strives for perfection and will not serve products that do not meet her high standards. Theresa spends a lot of time perfecting each cupcake flavor combination. Indulgence Cupcakery cupcakes not only look good, they are so mouth-wateringly delicious that customers continue to crave the guiltless treats long after they take the last bite.

After receiving a English degree from Rutgers University and experiencing time in a cubical, Theresa Hrivnak’s entrepreneurial spirit and love for cupcakes was telling her that it was for a change. This led her to take a culinary class where she received her Culinary Certificate. Theresa’s education, paired with ever present love of baking for friends and family, gave way to a reality that began as a dream. Indulgence Cupcakery was born soon thereafter.

Spending years as a Photographer and a designer after graduating St. Joseph’s University, Joseph Halloran found an opportunity to assist Theresa in creating the look and feel for the new venture. Joe found himself learning the ins an outs of baking from his partner, until he too found himself engulfed in the wide world of cupcakes.

Mission Statement

 Our mission is to provide a vast array of fresh and delicious products each and everyday. Each customer that purchases one of our decadent cupcakes, gourmet coffees or specialty teas contributes to the overall success of Indulgence Cupcakery.  We work hard to insure that each customer has an experience that will keep them coming back for more.

 We also feel blessed to be able to help out in our community. At Indulgence Cupcakery, our delicious cupcakes are baked fresh everyday. Any leftover cupcakes at the end of each day are donated to local charities such as the Ronald McDonald House.




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